Meet the Visionary Behind IKIMI: Aparna Tanwar

Behind every great brand is a visionary who dares to break the mold, and for IKIMI, that person is Aparna Tanwar. A creative spirit with a passion for fashion and individuality, she founded IKIMI with a clear purpose: to offer clothing that transcends trends and empowers people to embrace their unique identities.

A Story of Passion and Purpose

Growing up in India, Aparna always had a love for fashion but often felt a disconnect with mainstream trends. “People can be quick to judge—calling something too basic or dismissing it as lacking style,” she shares. “But what’s ‘too basic’ for one person can be just right for another. We all have different tastes, and that’s what makes fashion so beautiful.”

This insight sparked the idea for IKIMI—a brand designed to meet the diverse needs of individuals. While some may scrutinize every detail of what they wear, others simply want quality pieces that make them feel comfortable and confident. “I’ve seen individuals wearing high-end clothes who felt insecure about their look, while others in the most basic attire exude confidence simply because they feel good in what they’re wearing,” she reflects.

The key difference? Mindset. IKIMI embraces this philosophy by catering to both sides of the spectrum. We offer garments that appeal to the style-savvy who delve deep into the intricacies of their clothing, as well as to those who prioritize comfort and personal connection over technical details. “We want everyone to feel good, whether they know the fabric’s origin or just love the way it feels,” she explains.

Building a Brand with Values

Sustainability is a cornerstone of IKIMI's mission. Aparna is passionate about creating a positive impact on the environment, ensuring that each piece is crafted with care for both the wearer and the world. “We’re creating clothing that doesn’t just look good but feels good—on the skin and on the conscience. It's about bringing joy to our customers while being kind to the planet,” Aparna asserts.

At the heart of IKIMI lies a simple yet profound mission: to empower individuals through clothing that reflects their inner selves. “When someone wears IKIMI, I want them to feel confident, like they can take on the world. It’s not just about the fabric; it’s about how they carry themselves in it.”

IKIMI’s journey has only just begun, but with a leader who is deeply committed to individuality, confidence, and sustainability, the brand is set to become a true force in the fashion industry.